Publish the Most Effective Content in the Industry, Every Week

I’m Your Secret Creative Weapon

There is enormous opportunity with content marketing to increase brand awareness and generate leads—if you have the time and resources to stay on top of it. If you don’t, you should hire me.

I help content marketing managers and marketing leaders build the content engine of their dreams. Since I’ve been a content marketing manager myself for years, I’m able to provide you with content that’s not only exceptionally good, but that also maps to your strategy and achieves business goals.

Together, we’ll nail SEO, out-communicate the competition, and drive traffic and leads for your organization. (Sorry I got all business-speak on you there but like, that’s what we’ll do.)

OK but Who Are You?

Oh, haha hey. I’m Cassie, and I’m a writer and HubSpot-certified content marketing strategist. 

How am I different from other content creators? A few things:

  • I have a marketing background. While I’ve been writing professionally for over four years, I’ve been in online marketing for seven. Which means: I’m not just an artsy-fartsy writer; I write with goals. Business goals.
  • I’m a strategist, too. I don’t just create content—I also map content to strategy. I “get” lead gen, SEO, demand gen, branding, PR, etc.
  • I’ve worked in business settings. I know Slack, Skype, Hangouts, Basecamp, Asana, Trello, WordPress, MailChimp, Google Analytics, Moz—even the agile methodology. I’ll fit right into your team’s workflow.
  • I’ve nailed authenticity. My communication style is unique and impactful, and I write in an on-brand yet utterly authentic voice. I “grab” readers and keep them engaged.

As a former content marketing manager, I know how frustrating it is to have alltheideas for content (an in-depth blog series for each of our top keywords! an FAQ page that addresses every objection the sales team gets! an info-packed ebook that educates our prospects on a topic they care about! a newsworthy contributed byline that positions us a thought leader! A WHOLE LIBRARY OF SUPER HELPFUL RESOURCES OUR TARGET AUDIENCE WOULD EAT UP!), and not enough time or team to get it all done.

That’s why I’m here. I’ll get it all done.

What All Do You Write?

  • blog posts & articles
  • ebooks, guides, & whitepapers
  • website & landing page copy
  • emails & newsletters
  • case studies
  • ad copy
  • just about anything given enough up-front detail

Ready to get started? Rad—contact me. Need more info? Scroll on down.

Can I See Some of Your Previous Work?

Definitely, yeah, check it out. My work has been featured in notable media, including Business Insider, Chicago Tribune, AOL, Huffington Post, TechCrunch, and VentureBeat. I specialize in a few areas:

  • career: job search, recruiting, HR
  • lifestyle: health & wellness, beauty
  • tech: B2B, B2C, SaaS

Below are some samples:

Blog Posts & Online Articles

Assets & Copy

Journalism Pieces

Are You Cool to Work With or Nah?

Very cool. Like extremely, ultra-cool.

via GIPHY

Oh but here’s what others have said, just in case:

Cassie is a pleasure to work with, and a fantastic writer. She brings a unique combination of curiosity, diligence, professionalism and sass to her work. She is prolific and holds herself to high standards. Cassie played a critical role in helping us establish our audience, brand strategy, voice, messaging and content, including through a complex company relaunch. Our audiences are technical in a cutting edge field, and so her work was particularly challenging. Cassie delivered great content across blogs, social media, and technical presentations. –Matthew Bencke, Founder and CEO of Mighty AI

Cassie is one of the best content strategists, marketers and writers I’ve had the pleasure of working with in my career. She is creative, curious, strategic, takes initiative, and writes compelling copy that resonates with whichever audience she’s targeting, be that deeply technical engineers and data scientists or the average consumer. She has a superb “no BS or marketing fluff” filter and is an expert at crafting stories that drive audiences to action. I certainly hope I get to work with her again! –Angela Cherry, Communications, Marketing & CSR Leader

Cassie is the content writer that every company wants on its team. She is valuable because she’s not only a fantastic writer, but she’s also a skilled marketer who understands what inbound marketing is all about. Cassie has the ability to relate with an audience at their level and really cares to provide content that’s helpful. I will always have a seat open for Cassie on my team! –Mike Kang, Market Segment Manager

Cassie’s writing is nothing short of a breath of fresh air. From professional blogs to more formal web content, Cassie’s approach to content writing isn’t conventional and is far from ordinary. She brings the “REAL;” down-to-earth, easily understood, easily palatable pieces that resonate long after you’ve clicked off the page. Her ability to take complex or dry subjects and turn them into intellectual candy isn’t only commendable, but it’s in-demand in the online marketing world. I would definitely recommend her for any endeavor she wants to take on and if given the opportunity to collaborate with her again on a future project, I’d do it in a heartbeat. –Maxine Harrison, Director of Marketing Content

What Do You Charge?

I work on a retainer basis—I rarely do ala carte pieces unless they’re big and we’re talking $$$—and create custom monthly content packages based on your goals. Having me on retainer means you always have:

  • a steady stream of fresh, relevant, ready-to-publish content to help you maintain SEO rankings, stay in front of prospects, and generate leads—without having to manage another employee or project
  • a strategic partner who knows your audience and marketing strategy, and comes to the table with ideas
  • an available and up-to-speed team member who can jump on surprise projects and those big content plans you always mean to get to but never have bandwidth for

Here are the per-piece prices on which I base total package cost. (These prices are estimates—every project is unique, as they say):

  • ramp-up session: $300 (Yeah this isn’t a content piece or a deliverable for you. But it’s something I do with all new clients: a block of ramp-up time. This is where you send me your new-hire onboarding/sales training/other relevant materials and I dedicate a block of time to getting up to speed on your messaging and market position. This helps me write all pieces for you from your company’s perspective, emphasizing the points you typically make and painting the picture you typically paint.)
  • blog: $500 (includes keyword optimization, meta description, and stock image selection)
  • byline/contributed article: $475
  • eBook/guide/white paper: $1100 for 5 full pages of copy, $55 per additional page
  • email copy: $150
  • newsletter copy: $150 – 300, depending on length
  • website copy: $300 per page
  • landing page/sales page copy: $150 – $500, depending on length/complexity
  • case studies, ad copy, other stuff: varies. Let’s talk.

A note on edits: It’s pretty rare for my clients to find they want significant changes on my first draft, so I’m happy to do a quick round of revisions on most things for free. If we decide we want to really change things up, though, we’ll talk about the cost for those edits then.

Let’s Do This

Ready to boost your content marketing program with outstanding content? Fill out the form below (or email: cassie at alternativebadassery dot com) and let me know what you’re thinking. I’m excited! Are you excited?