Marketing for People Who Hate Marketing: A Better Strategy

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I haven’t exactly kept my distaste for marketing a secret. In an email to Penelope Trunk, I described myself as “a marketer who hates marketing.” It’s true—it’s a terrible fit for me. Well, most of it. But we’ll get to that… Even if you don’t actually work in a marketing position, you’re quite likely marketing if you’re […]

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The 5-Minute Exercise That Will Save You a Lifetime of Career Frustrations

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I spent 26 years of life thinking I was someone else. I thought I was practical, assertive, competitive, traditional, and extroverted. I thought I was the perfect candidate for climbing the corporate ladder. I recall wrapping up all-nighters in college reasoning it would all be worth it because I was gonna have this big job […]

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Why You’re Failing at Dieting (and What You Can Do About It)

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You’re failing at dieting because you’re making it suck, and what you can do about it is make it not suck. I could go all Seth Godin on you here and leave it at that, but you’d be like, “Hi. Unhelpful.” So here’s more: In December, John and I traveled to my hometown in Indiana […]

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