It’s probably burnout. I’ve been freelancing for a year and a half now, and for most of that time, I’ve offered only copywriting services (I do consulting now too). When I left full time, I wanted to focus only on writing for a while and really “hone my craft” as they say. But I have been writingwritingwriting my face off over here (well not here, obviously), and now I’m burning out. 🙂 In several ways, but majorly in the writing-stuff way.

But I guess I have some innate need to do ~creative~ stuff, because now that I’m out of words, I find myself doing this Instagram account — a visual project, by a person who routinely describes herself as “the least visual person you know.” WTF? I didn’t consciously decide to shift mediums, but reflecting on it, I’m guessing that’s what happened.

Wait there’s another reason: I’m insecure. I think it’s rad that all of you share your lives and likes and thoughts on Insta, but I cannot. Your stuff seems worthy of public sharing to me; mine does not. But I want to share (which makes no sense at all). Doing it under a brand name sorta helps me “Sasha Fierce” it — see it as more of an alter ego or art project.

You know what? There’s a third reason. It has to do with a long-time, slow-baking vision of a collaborative brand with John … but that’s for another day.

Anyway here it is: Luxe Lightly.

I don’t know if I want you to follow. I don’t know why I’m writing about it here. I don’t know why I do any of this stuff!

Love you though, OK? Bye.

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