Why I’m Changing My Newsletter Format

mailboxes

Basically, this is why. If you’re a blogger yourself, you may have seen this article, and I gotta tell ya: it made a whole lot of sense to me. I had already been batting around some ideas for how to approach my newsletter differently, because I just wasn’t feeling solid about it. And then this […]

Read More

Marketing for People Who Hate Marketing: A Better Strategy

funny sign

I haven’t exactly kept my distaste for marketing a secret. In an email to Penelope Trunk, I described myself as “a marketer who hates marketing.” It’s true—it’s a terrible fit for me. Well, most of it. But we’ll get to that… Even if you don’t actually work in a marketing position, you’re quite likely marketing if you’re […]

Read More